
Buying Gold This Dhanteras? Here Are 7 Things You Should Check Before Making a Purchase
Planning to buy gold jewellery this Dhanteras? You might already have a design in mind, but have you checked how its final price is calculated?
When you visit a jewellery store, the price you see is not just the cost of gold. Making charges, diamond prices, GST and other factors also contribute to the final amount. And if you're buying diamond jewellery, there are a few more things worth checking.
So, before you make your Dhanteras purchase, take a look at these 7 things. They will help you understand what you're paying for and make it easier to compare jewellery from different brands.
1. Check Gold Purity and BIS Hallmark
Buying gold? The first thing to check is its purity. Gold jewellery is available in different karat options, and each contains a different percentage of pure gold.
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18KT: 75% pure gold
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14KT: 58.5% pure gold
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9KT: 37.5% pure gold
Also, look for the BIS Hallmark and check the HUID number. You can verify it using the BIS Care App.
This is especially important when comparing jewellery from different jewellers. Make sure you're comparing the same gold purity.
2. Check the Actual Gold Weight
Here's something many buyers overlook. The total weight of diamond jewellery is not always the actual gold weight.
For example, if a diamond ring weighs 4 grams, the weight includes both gold and diamonds. The actual gold weight will be lower.
Before purchasing, ask for these details:
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Gross jewellery weight
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Net gold weight
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Diamond or gemstone weight
This will help you understand how much gold is actually used in your jewellery and how its price is calculated.
3. Compare the Current Gold Rate
Gold prices keep changing, so the rate you checked last week may not be the same today.
Before visiting a jewellery store, search for the latest gold rate on Google. Check the rate for the correct purity, whether it's 9KT, 14KT or 18KT.
When you receive a quotation, ask your jeweller which gold rate has been used to calculate the price.
A small difference in the gold rate can make a noticeable difference to your final bill, especially when purchasing heavier jewellery.
4. Don't Overlook Making Charges and Diamond Prices
Ever wondered why two similar-looking rings have different prices? Making charges and diamond pricing can be two reasons.
Making charges cover the work involved in designing and manufacturing jewellery. In the Indian market, they may range from around ₹1,200 to ₹2,500 per gram at some brands. However, the actual charges depend on the brand, design complexity and ongoing offers.
A simple gold band and a detailed diamond ring may not have the same making charges.
If you're buying lab-grown diamond jewellery, check the diamond price per carat as well. Indicative market prices may range from ₹25,000 to ₹55,000 per carat, depending on diamond specifications, brand pricing and discounts.
Don't compare prices based on carat weight alone. Check the cut, colour, clarity and certification before deciding which diamond offers better value.
Also, check whether the brand is offering discounts on diamonds or making charges. These offers can make a difference to the final purchase price.
5. Ask About the Exchange and Buyback Policy
What if you want to exchange your jewellery a few years later? Will you get the full value of your gold and diamonds?
This is something worth checking before making a purchase.
Different jewellery brands have different exchange policies. Some may offer full gold value but apply deductions to diamonds or making charges.
Before buying, ask:
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What gold value will I receive on exchange?
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How is diamond exchange value calculated?
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Are there any deductions?
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Is lifetime exchange available?
At LUKSON, you get 100% Gold Value and 100% Diamond Value on Lifetime Exchange, as per the applicable policy.
6. Always Check Your Jewellery Bill
Once you've selected your jewellery, don't rush through the billing process. Take a moment to check the final invoice.
Your bill should clearly mention:
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Gold purity and net weight
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Gold rate
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Making charges
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Diamond weight and specifications
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GST
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Final amount
If you're purchasing diamond jewellery, make sure the diamond details match the product specifications and certificate.
A proper invoice gives you a clear record of your purchase and helps you understand the complete price breakup.
7. Check Diamond Certification Before Buying
Found a diamond ring you love? Before making the payment, check whether the diamond comes with a recognised grading certificate.
For lab-grown diamonds, certification from laboratories such as IGI and SGL provides information about the diamond's grading and specifications.
Pay attention to the 4Cs:
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Cut: Affects how well the diamond reflects light.
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Colour: Indicates how colourless the diamond appears.
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Clarity: Describes the inclusions and blemishes.
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Carat: Measures the diamond's weight.
Two diamonds with the same carat weight can have different prices depending on these factors.
At LUKSON, you can explore IGI and SGL certified lab-grown diamonds featuring EF colour, VVS-VS clarity and excellent cut.
What You Get at LUKSON
At LUKSON, we believe every jewellery purchase should come with complete transparency and confidence.
Here's what you get when you shop with us:
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BIS Hallmarked Gold in 9KT, 14KT and 18KT.
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IGI and SGL Certified Lab Grown Diamonds.
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EF Colour, VVS-VS Clarity and Excellent Cut.
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Transparent pricing and detailed product information.
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100% Gold Value and 100% Diamond Value on Lifetime Exchange, as per policy.
So, whether you're planning to buy a diamond ring, necklace, bracelet or earrings this Dhanteras, take a little time to check the details before making your purchase.
After all, the best purchase is one where you love the design and understand exactly what you're paying for.











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